About Us | Best London PR Agency for Startups

ABOUT US

We’re not just comms consultants, we’re strategists that execute.

We're an experienced, no-nonsense team that’s stripped out everything we hated about big agencies. Our mission? To establish the UK's most dynamic and high-performing PR team. We deliver high-value results that allow you to reach your communication goals with impactful narratives that shape industries and spark growth.

Let’s make it happen.

HOW WE WORK

How Do We Work

1. Kick-Off

Every great campaign starts with clarity. We immerse ourselves in your brand, aligning on short- and long-term objectives and setting clear KPIs to measure success. From day one, we refine your messaging where needed, audit past coverage to identify what resonates, and establish a direct media feedback loop - never wasting time.

2. Media Audit

With a clear understanding of your brand, we map out where you fit in the media landscape. We conduct a detailed media analysis by assessing your competitors, identifying whitespace opportunities, and defining your Media Universe - the publications, platforms, and voices that matter most. If media training is needed, we make sure you’re fully prepared.

HOW WE WORK

3. Comms Strategy

Now it’s time to put strategy into motion. Each quarter, we craft and execute a tailored communications plan, translating your PR objectives into an actionable plan of PR tactics. Our comms strategy dives into:

Angle & headline creative ideation
Key industry events & moments
Data & research angles
Business & leadership profiling
Press Releases, announcements & milestones
Reactionary market commentary & news hijacking

4. Execution

This is where momentum builds. Our team is in daily contact with journalists, chasing leads, securing interviews, placing stories, and ensuring constant media engagement. When opportunities arise, we act fast, delivering full media briefings and preparation to ensure your messaging lands with confidence, clarity, and maximum impact.

HOW WE WORK

5. Review, Report, Repeat

PR is measured, not assumed. We track performance against agreed KPIs, providing regular updates on media coverage, lead generation, and emerging opportunities. A weekly newswire keeps you informed on industry developments, while quarterly reviews refine the strategy - ensuring we stay agile, proactive, and ahead of the curve.

Director & Co-Founder

Alain Gerondeau

With nearly a decade of experience in sales, marketing, and consulting - Alain sees PR as a powerful growth engine, turning bold ideas into strategic campaigns that drive commercial impact. Obsessed with performance, Alain strives to bridge the gap between strategy and execution, adding a layer of tangibility to the PR & comms function that translates into bottom line results.

Alain Gerondeau

We founded et al. to build a high-performing PR team that bridges the gap between strategy and execution. PR has long had a bad reputation - seen as smoke and mirrors, full of vanity metrics with little real impact. We're here to change that.

To us, PR is one of the most powerful growth tools when done right - not just about visibility but about fuelling commercial success. Every campaign we craft is built to support marketing, strengthen business strategy, and drive real results.

We turn bold, creative ideas into strategies that deliver. Whether shaping narratives, securing high-impact media, or aligning PR with business objectives, our goal is always the same: making brands not just seen but truly understood. At et al., we work as an extension of our clients, ensuring every move is precise, strategic, and built for impact.

‍

Director & Co-Founder

Sam O'Brien West

The PR industry has a reputation problem - and for good reason. Talk to anyone who's worked with traditional agencies, and you'll likely hear stories of disappointment. The typical model relies on overworked junior teams juggling too many clients, all in service of agency profits rather than client success.

We founded et al. to break this cycle. Instead of chasing client numbers, we focus on excellence - maintaining a senior team that takes on only the work we can deliver exceptionally well. I’ve seen first-hand that one hit of amazing coverage can be life-changing, we’re here to make that happen for you.

LEAD THE CONVERSATION

LEAD THE CONVERSATION

Big news! Bloomberg want to speak to you on air tomorrow at 6am. Can you make it?

Oh my god, that's amazing! Yes, send over the brief :)

On it! Let's jump on a call shortly as well to go through the key messages.

Thanks so much, hope it goes well!

It will - we've been here before and will make sure you're prepped!

Let’s Start the Conversation!

Ready to take your brand to the next level or just exploring what’s possible? Either way, we’re here for it. Book a free consultation by sending us a message now.

Contact Us

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.