Owning the conversation in the Investment & M&A space

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The Challenge:

Trachet, a boutique fundraising and M&A advisory, had an elite reputation behind closed doors - but was largely absent from the public-facing conversation. In an industry where visibility means deal flow, the challenge was clear: stand out as the go-to expert in an increasingly crowded market.

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The approach:

We didn’t wait for the right stories to come to us - we created them. By running a newsroom that outpaced the competition, we ensured that Trachet was first to comment on major M&A, tech, and investment headlines. This proactive approach, paired with bold insights, meant that journalists began turning to CEO/Founder Claire Trachet as a key industry voice.

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The results:

From live broadcasts on  Bloomberg and CNBC, to being a panelist in one of the world’s leading startup Summit’s - 4YFN, Trachet didn’t just enter the media conversation - it dominated it. With dedicated profiles in Forbes and The Times to critical market commentary in City AM, Raconteur, and POLITICO Claire Trachet went from industry insider to a recognisable thought leader, with media placements that turned visibility into real business opportunities.

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The testimonial:

Claire Trachet, Trachet CEO:

“Alain and Sam, as the Et al. team, are a powerful duo who complement each other exceptionally well. I have worked with them for many years and they continue to be proactive, ambitious and driven, always going the extra mile. Not only do they find and execute the right PR/coverage for my firm, they also participate in refining and building the brand beyond PR. They are hands-on and feel like an extension of our core team. It’s a pleasure to work with them!”

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