Generating mass consumer awareness for Wonderbag

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The challenge:

Despite being named one of the world’s Top 50 Companies by Time Magazine in 2019, Wonderbag had been absent from the media conversation for nearly five years. As it re-entered the UK retail market, the brand faced two major hurdles: reintroducing itself to a new audience and ensuring its legacy as a social impact leader wasn’t lost in the noise.

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The approach:

Rather than simply announcing its return, we made Wonderbag impossible to ignore. We leveraged new charity partnerships and nationally representative research to highlight the brand’s real-world impact - not just globally, but in the UK. By tying the product’s benefits to the ongoing cost-of-living crisis, we positioned Wonderbag as an essential, energy-saving solution for UK families.

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The results:

Within just months, Wonderbag was featured in Forbes, The Daily Mail, The Telegraph, iNews, The Express and HuffPost. The result? A brand that had been silent for years was suddenly back in the spotlight, with a media presence that spoke for itself - sparking new conversations with retailers and investors.

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The testimonial:

As Wonderbag’s CEO/Founder, Sarah Collins, put it:

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‍"Passion and purpose are your magic sauce. Congratulations and thank you for getting me out of 'Covid' media mode and Wonderbag back where we belong!"

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